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While initially it makes sense for any business to experiment with the services of various SEO professionals to find the best match; however, once a suitable firm has been found, the next step would be to work on building a long term association. Once you hire an SEO expert and get the ball rolling on an SEO strategy, it is only prudent to discuss your long term goals with the same firm.
SEO or Search Engine Optimization is never a day’s work, but requires consistent effort on the part of the hired SEO expert to build your rankings over a period of time. Even if you hire an SEO expert to execute a PPC campaign or an organic SEO campaign, either way there is no surety where your rankings will be once they stop putting in efforts. Therefore, it is always advisable to search and hire an SEO expert with whom you can maintain a long term association.
One of the major benefits to hire an SEO expert long-term is familiarity. Having spent weeks or even months discussing, discovering as well as explaining your SEO goals to you hired expert gives him/her a sense of familiarity with not only your business goals and expectations from the campaign, but also your long-term vision for the same. This helps him/her develop more efficient strategies overtime and even anticipate your close competition’s next move, thereby giving you leverage over others in due course.
The next most compelling reason for staying with your current, well performing SEO expert is cost savings. It always costs much less to develop and power a maintenance strategy with a familiar expert, than looking to hire SEO expert and asking him/her to work for you afresh. So, for those looking to maintain their rankings and uphold their position on search engines as well as their line of work, working on a long term strategy with your current SEO strategist proves to be the path to consistent results achieved with minimum investment.
